From February 2022 to March 2023 I helped manage social media for Ryan Speltz, KickbuttMortgageGuy.com. We worked together to further develop his branding and create cohesive campaigns across all channels. On a daily basis I created new graphic and video content for the brand and to share in the Facebook groups Ryan offers to agents, managing the Instagram and Facebook business pages and contributing to content elsewhere. I also scheduled social media posts – both those made by me and those authored by Ryan; as well as performing maintenance work (tagging, playlists, SEO, etc.) on his YouTube and Instagram, Google, and Facebook profiles, and various social media campaigns and projects.
Technology used: Photoshop, Adobe Premiere, Adobe RUSH, Meta Business Suite, Hootsuite, HeroPost, Canva
Social Media I’m Proud Of
BrewRE Event Collateral
BrewRE is a series of events Ryan hosted throughout the year. For the event campaigns I created graphics and videos to be shared on social media, as well as printed on merch and print collateral at the events.
Buyer Education Series Sets
A few of many Infographic, Agent Education, and Buyer Education video and graphic series I created for Ryan’s social media over the course of 2022 and 2023 to be used throughout the feed.
Video Posts for Social Media
Using Ryan’s “B-Roll,” stock footage, and custom graphics, I created short form video, GIFS, and slide deck content for all of Ryan’s social media venues.
All In Good Fun
When Ryan added a new state to his licensure every few months, we would announce it with a bit of humor. It was really fun to have free reign on adding some personality to the business side of things in this role.
Motivational Quotes
Positive motivation is a big pillar of the Kick Butt Mortgage Guy brand. I curated daily motivational quotes and created media to share them in Ryan’s voice and brand.
Shortening Long Form Videos
Ryan’s YouTube channel featured fantastic professionally produced videos. I took these videos and created short clips from them to share on Instagram, Facebook, and TikTok.